In late 2019, Woodstock 50 was announced, a festival celebrating the 50th anniversary of the Music Festival. Rolling Stone now, however, has reported that the festival has been cancelled by its investors, citing that the festival would not be worthy of the Woodstock brand name under the current time constraints.
In a statement made by Destsu, it was “a dream for agencies to work with iconic brands and to be associated with meaningful movements…We have a strong history of producing experiences that bring people together around common interests and causes which is why we chose to be a part of the Woodstock 50th Anniversary Festival.
“…despite our tremendous investment of time, effort and commitment, we don’t believe the production of the festival can be executed as an event worthy of the Woodstock Brand name while also ensuring the health and safety of the artists, partners and attendees,” continued the company’s statement. “As a result and after careful consideration, Dentsu Aegis Network’s Amplifi Live, a partner of Woodstock 50, has decided to cancel the festival. As difficult as it is, we believe this is the most prudent decision for all parties involved.”
At least there’s one positive to come from this. At least it’s not another Fyre Festival.