Eleri Angharad has released her latest single New Sin via streaming/digital download platforms. The Swansea based siren’s latest single sees her explore her sultrier pop side, observing the story of two strangers beginning a love affair.
Inspired by her legendary hometown venue Sin City, Swansea; New Sin showcases Eleri’s pop susceptibilities as she continues to explore her artistry. Stepping away slightly from her country roots sound, Eleri proves that she’s just as comfortable writing a moody, sexy and alluring pop banger. From the get go, her softly provocative vocals take you on a journey building from an almost whisper in your ear to an eruptive passionate chorus.
The lyrics pack that same dreamy imagery that her songs have become known and loved for. New Sin makes you a fly on the wall inside the hallowed walls of Sin City, as you watch the drama of two lovers intertwine and begin a forbidden love. The eerie and seductive production adds to this evoking lyrical story with a heart-thumping beat from long-time producer Lee House (XY&O, Catrin Finch).
“New Sin is about the thrill of two lovers, locking eyes and beginning a steamy love affair. I’ve spent many a night out in Sin City and always catch myself observing and soaking in the atmosphere, capturing snapshots of peoples’ lives, in-between a few drinks and dancing – of course.
It’s a love lesson to characters that should know better. Does it become a one-night stand or blossom into something more? I’ll leave that for you to decide.” Eleri teases.
We don’t need reminding that 2020 has been extremely difficult for independent artists but, Eleri Angharad released her single Blank Walls back in April. Since then it has racked up over 150,000 streams on Spotify alone; her biggest success to date! Backed up with positive critical success from influential new music blog Fresh on the Net, hailing the track as ‘Kacey Musgraves meets London Grammar.’
The track gained playlisting on numerous influential and sought-after digital playlists. She also created her own her own weekly lives series, Eleri’s Sunday Sessions, a collaborative stream with artists from across the globe.
“I wanted to do something different with a live stream, that would interest people and be more fun for me. So, I created the Sunday Sessions where I invite another artist to come and perform songs alongside me, then we discuss them, what influences them and check in with their lives. We’ve been connecting different music lovers with artists they’ve never discovered before. It’s also led to some exciting collaborations, which you might hear in the future….”
These will also return in coming months, with some new and exciting guests planned.
BBC Radio Wales’ Eleri Sion felt transported to the music city by exclaiming “Didn’t we step into Nashville there!” Straight after airing it on her daytime show. Eleri Angharad also managed to squeeze in 3 complete tours covering the UK and mainland Europe over 39 dates, two sell out launch parties in Cardiff and Swansea all to support the release. This was following on from her previous success of her first Welsh language single Dal Fi, A-listed on BBC Radio Cymru and her music has also been played on by Tom Robinson on BBC 6 Music.
Now, I have to say this track is just something so refreshing and Eleri is an artist unlike anyone I’ve come across recently. The blend of easy listening with mysterious pop tones is infinitely superior than anything by the most popular tracks you come across at the moment and one artist that takes you on a journey with her music, something that seems to be missing at the moment. I hope there’s more material similar to this coming soon because her alluring approach is one that’s underrated and one we need at the moment in music.