Music Video Roundup 04/12/20

Hello everyone! Welcome back to the New Music Video Roundup. We’re here for a roundup of ten of the best recently released music videos. They’re not all within the same genre and they’re all different in some way or another but that means that there’s a little something for everyone here but come on, let’s get down to the music!

First up this week is Ginesse. This is the artist project of Los Angeles-based actress Cait Fairbanks — is sharing the video for “LA Isn’t Somewhere To Die” from her newly released EP, ‘Somewhere To Die.’ 

A hazy, melancholic indie-pop number, “LA Isn’t Somewhere To Die” is one of the five new songs featured on Ginesse’s new EP, ‘Somewhere To Die.’ Written in the aftermath of a particularly challenging breakup, the single is a thank you to the friends who stick around, even through the hard times. “LA can be a lonely place,” she says, “but this is a love song to the dope friends in my life who keep me from blowing my brains out, honestly.” Directed by Natalie Fält (Tegan and Sara, WENS, Lila Gold) and styled by Jordan Douglas at JXJ Studio, the “LA Isn’t Somewhere To Die” video is a haunting, vintage wonderland that feels like the perfect extension of the nostalgic world introduced throughout the EP.

Performing under the name Cait Fairbanks, Ginesse has already made quite a splash in the acting realm with her two-time Emmy-nominated role on The Young and the Restless and her performance as Veronica in the critically acclaimed off-Broadway show, Heathers: The Musical. In 2018 she launched her musical project, Ginesse, to enthusiastic praise from the likes of PAPER, NYLON, and Billboard. 

Perhaps due to her strong thespian roots, she admits that she often approaches Ginesse as “a character to play.” But she also acknowledge that this is the perfect outlet to boil herself down in. She’s not wearing a wig or spandex but instead presents the most concentrated version of herself by telling genuine stories via metaphors that emote relatable, uncomfortable situations and feelings. “I want my music to make people feel like the whole world is wrapping around them,” says Ginesse. “If I give someone an emotional picture of a specific moment, that is truly special.

Seconds up this week are Scranton Quartet Tigers Jaw with their second track to come from their upcoming record, ‘I Won’t Care How You Remind Me’.

Speaking about the track, vocalist/keyboardist Briana Collins had this to say.

“The lyrics for ‘Lemon Mouth’ are very personal and introspective. Sometimes self-reflection only happens for me when I’m thinking about characteristics that I want to change about myself. It can look like this sort of scanning of my own habits, things that are so consistent and familiar- but I can’t figure out the reason why I do them.

‘Lemon Mouth’ is the only song on the record that Colin [Gorman, bassist] plays guitar on and the first song that we had ever worked on writing together, which I think is really special. In the early stages of writing for the record, I showed Colin an iPhone voice memo of an idea I had written on guitar for a verse, but the chorus wasn’t all the way there and I wanted to know if he had any ideas. He picked up the guitar and played what he was thinking could work and it immediately made the song feel more complete. He helped push ‘Lemon Mouth’ from just a rough demo idea to a real song.”

Now recently, Eighty Ninety — the NYC based alt-pop project of brothers Abner (vocals, production) and Harper (guitar, production) James — have released the official music video for their new single, “Better As Friends.” In keeping with the band’s musical style, the new music video is both cinematic and minimalist, juxtaposing the picturesque New York City skyline with intimate studio shots.

“Better as Friends” is a dreamy mix of contemporary pop and hazy chillwave production propelled by a driving pulse that culminates in a yearning, widescreen chorus complete with soaring melodies, lush arrangements and the band’s distinctive guitar work. Following the brothers’ previous release, “Happier,” “Better as Friends” is the second single from Eighty Ninety’s forthcoming sophomore EP, slated for release in 2021. The EP was created in collaboration with Grammy-nominated producer Gian Stone (Maroon 5, Justin Bieber, Ariana Grande, Halsey, Dua Lipa).

Eighty Ninety first broke out with their hit 2016 single, “Three Thirty,” which climbed to #2 on Spotify’s Global Viral Charts and was closely followed by their debut EP Elizabeth. Since then, the duo’s music has garnered over 26 million streams, featured on numerous Spotify playlists (New Music Friday, Pop Rising, Indie Pop, Chill Vibes, Viral Hits, and many more) and was even hand-picked by Taylor Swift for her official Spotify playlist “Songs Taylor Loves.”

The NYC based duo’s songs fuse intimate storytelling, sticky melodies, and minimalist pop productions built on acoustic instruments and electronic sounds in a style they call “808s and telecasters” — a shorthand for both their music and their anything-goes mentality in the studio. “We let the emotional arc of the song, rather than any set of genre conventions, lead us to instruments and sounds,” the brothers say of their process.

Moving on in this weeks roundup Brooklyn-based indie pop artist Middle Part creates synth-laden music in the hopes of making you feel something. Composed with honesty and sincerity, his music takes inspiration from both 90’s and early Millenium alternative bands. Middle Part was born when singer Andrew Selkōw moved to the deepest parts of Northern Alaska to find himself, after experiencing a major meltdown. Living in a shipping container in the isolated vastness of the Alaskan wilderness, Selkōw ignited his love for literature and music, with the musician sharing, “Art is important, no matter how you decide to approach it. There’s no age or formula so just create. It’s the most healing form of therapy I’ve ever experienced.”

His latest single “Busy” is the third single to be released off of I Wish I Was Alive. Detailing the songwriters interpersonal relationships and ego death, it is inspired by early millennium alt pop artists like Michelle Branch and Natalie Imbruglia, with a modernized sonic twist to the likes of Clairo. The stripped back “Busy” is set on a backbone of chugging acoustic guitars, breakbeats and sprinkled with synthesizers to achieve a sonically nostalgic song about the pitfalls of friendship in an attempt to signify that ego is unnecessary, and vulnerability should be the priority. 

Selkōw confides, “A lot of this record is about ego, vulnerability, and dealing with loss. It’s also about finding a balance with your mental well being. Busy touches on that theme of letting go of your ego and being more vulnerable with the people around you. That’s the message I’m trying to get across, and I feel that ties in with the EP’s title, which is all about being more present rather than mentally checked out.”

Listening to Middle Part is like reading one of Selkōw’s journal entries and uncovering all the back and forth he has in his head on a regular basis. His honest songwriting grants people access to creating art in a safe space, admitting, “I just want people to relate. I so desperately want to connect and that might be the message.”

Now this next band For You The Moon has recently been on my radar with their signing to Slam Dunk Records with new single, ‘Lost Without It’.

It’s an early teaser from the pop-rock newcomers’ upcoming debut EP, set for release in 2021, and it arrives with a video that was shot in their current homebase of Leeds.

Frontman Isaac Cooter explains: “I wrote ‘Lost Without It’ when I was in that weird period after breaking up with somebody, in that place where you’re really trying to numb your own feelings and I was partying more often than I wasn’t. You end up surrounded by other people who are just as out of it as you are, probably trying to forget their problems by doing the same thing.”

The other week Palm Reader finally got to release their latest record, ‘Sleepless’.

The band released a video for ‘A Bird And Its Feathers’, just before the release of the record, which is one of the album’s most epic and expansive moments.

Vocalist Josh Mckeown had this to say about the track’s meaning:

“A Bird And It’s Feathers’ is a song about love, though I wouldn’t call it a ‘love song’. At least not in the traditional sense. I came to realise that I hadn’t written about it before and felt like that was an avenue I needed to explore in order to progress as a songwriter and as a human being with emotions and feelings. I wanted to speak about the intoxication of lust, of falling in love and the beauty in the darker side of those moments. I’ve found that love can feel like a sickness and also be the cure, so I really tried to get that point across. It was one of the final songs that made it to the cut for Sleepless and I’m so glad it did!”

Now, Ghoste­mane has once again teamed up artis­ti­cal­ly with his fiancée Pop­py for a grip­ping­ly dark new video, Hydrochloride. This might be one of my favourite videos to date this year and it just shows you never know what amazing things December might bring. Or whenever you watch it.

Speak­ing to Ker­rang! about the cre­ative bril­liance of Pop­py, Ghoste­mane gushed recent­ly, ​“As a visu­al artist, she’s just unmatched. That’s the one area of my career which I was nev­er real­ly able to ful­ly realise myself. It’s a weird feel­ing putting a piece of myself into her hands like this, and wait­ing to see how it unfolds. But I’m excit­ed. She’s an awe­some part­ner. It’s the oppo­site of a tox­ic relationship.

Dark Metal sensation LORD OF THE LOST just released a new official video for “We Were Young” featuring Heaven Can Wait Choir, cut from their latest classical ensemble album Swan Songs III.
 
The heart-wrenching version includes intimate reminiscences from Chris Harms’ childhood and showcases a touching new facet of their bold universe. Told through genuine memories and clearly narrated through the style of a vintage Super8 camera, the audiovisual symbolizes the most personal output to date. The outstanding band proves once again that the greatest inspiration and the best director is life itself.


“With the new video for ‘We Were Young’ I would like to say thank you to my parents. The video is a reflection of my happy childhood, thanks to them, which paved the way for me to become who I am today. The video shows real Super8 film footage from my birth in 1980 until 1994, when the magnetic tape slowly replaced the celluloid. In the credits of the video you can see the time before my birth, which my parents have captured on film for themselves since 1967. The director of this video was life itself and it shows here an origin story that could not have been more personal”. – Chris Harms

Penultimate track time now! This is the incredible Wargasm.

‘Rage All Over’ is a combination of snotty punk attitude, industrial leaning atmospheres and several boots to the temple that will keep rattling round your head long after it has finished. 

Plus the video is a dizzying three minute epic with plenty of discomforting imagery for you to lose yourself in. 

The duo had this to say about the track:

“It always starts with a smile, and ends with something sick and twisted. Politicians lie. People are brainwashed. Services get cut. No one can afford a house. The cost of living goes up. Our wages go down. Art suffers. People suffer. The forests are burning, the waters full of chemicals and every day theres a new false flag hoisted next to a very real knife dangling above our heads. Nothing changes and nothing gets better. We wouldn’t say Wargasm is a political band; but we’re not just pissed off, we’re rage all over”

Lastly this week, You Me At Six have released the title track from their upcoming new album ‘SUCKAPUNCH’, and this is a little bit of a left turn for me.

It’s a track which has a build and never say die sentiment holding it all together, where it shows how far the band are willing to push their sound. Could this be the best YMAS record to date?

‘SUCKAPUNCH’ is set for release on January 15 via Underdog Records/AWAL.

And that’s it for another week of a countdown of the best singles out in the world in the last week. Be sure to check back next-time for another round of great music videos. If you have any suggestions for me to check out, be sure to send an email or message us via the socials on Facebook or Twitter!

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