Norwich-based alternative four-piece PREY DRIVE have announced a new EP ‘Neon God’, which will be out 28th May via Lockjaw Records. They’ve also released a first taster of the collection with new single ‘O.M.G.’ which comes with a mysterious music video; part one of a trilogy.
Vocalist Bradley Smith says of the new track, “Sometimes you have good days, sometimes you have bad days. This is about putting a brave face on it and hiding how you are really feeling in tough times. Trying to find a good place in your mind and trying to not bring others down around you. It’s about that deception and creating a false image of yourself for others to see. Sometimes it’s just so difficult and you have to just focus on the little things that bring joy into your life.”
‘Neon God’ is Prey Drive’s first release with label Lockjaw Records and comprises five new tracks following themes of hopelessness, fear of an ever-growing technological future, and our dependence on devices like our phones and the internet to actually be able to live in it and not feel like you’re missing out.
Listeners can expect a powerhouse of authoritative rock riffs intertwined with intricate mathematical lead lines and a dream-like ambience, with soaring vocals soaked in canorous harmonies. The lyrics reflect on self-frustration and the personal challenges of adhering with society’s expectations – something we can all relate to.
Prey Drive have been garnering a passionate following from touring across the UK and EU and their 2018 debut album ‘Once More With Feeling’ has racked up over 350k streams on Spotify alone. The band’s progress to date was recognised with an opportunity to support Busted at their sold-out reunion show at Norwich’s 1500-capacity UEA.
Check out O.M.G below.