Hailing half from Newcastle, UK, half from Athens, Greece, multi-voiced genre-mashers October Ends have been somewhat of a well-kept scene secret. Though it dropped amidst the throes of the 2020 pandemic, the band’s self-recorded, self-released debut album Zodiac has racked up more than 10m streams to date, with no touring or promotional push behind it. But now, through their global partnership with UNFD, October Ends are primed and ready to step out of the shadows and introduce themselves to the world writ large.
“We’re buzzing to start releasing new music with UNFD,” enthuses guitarist/vocalist Michael Charlton, part of the band’s Newcastle unit; “We’ve been sitting on exciting material that takes October Ends in a new direction and includes the best songs we’ve ever written.”
The first of these new songs is the band’s UNFD debut single, ‘Play Time’. A groove and hook-laden modern metal mini-anthem, ‘Play Time’ builds around an irresistible nu-metal stomp, adding layers of electronics and Trap inspired beats, before crashing into a soaring chorus crescendo.
A tragic tale told from the perspective of a protagonist struggling with addiction and mental health, ‘Play Time’ tackles the temptation to give in to dark urges, as Nick explains: “It’s quite dark subject matter, but we really wanted to explore and exaggerate these themes as many of us in October Ends have struggled with mental health, especially during the pandemic. Sometimes you feel like there’s just no way out. Sometimes it feels like you should just give in to your dark side. In a tongue in cheek fashion, we suggest partying with your demons, giving up and joining them, facing them another day. A lot of people suffer out there, and it’s not easy to face your demons.”
As well as handling the track’s production and a chunk of the lead vocals, Nick also directed and edited the official music video: “I wanted to emphasise the rough times that come with substance abuse through using metaphors. I was very much inspired by (HBO tv series) Euphoria to employ contrasts to give context in a scene without the use of dialogue. It’s stressful to direct, perform and even film in some cases, but doing this with a crew under our direction really is enabling us to unlock the best of our creativity and visualise our ideas exactly the way we want them.”